SEO (Search Engine Optimization), if applied logically, can help you gain tremendous traffic and may even help your website to top on google results page!.
Yes, We all know, that Google & other search engines, use different mechanisms & techniques to choose top sites very wisely among several websites available on the internet.
and Who Doesn’t Want To Rank Higher On Google ?.
Of course, you do!
But, do we know, that we are ignoring simple essential guidelines, by which we can attain a decent rank on Google SERP (Search Engine Results Page).
In this article, we will cover those basic guidelines which help your site to rank higher on google.
Let’s get started,
Applying SEO to websites mainly defines,
- How your site responds when google crawls it?.
- What essential keywords does the site has to offer ?.
- How much time does the site take to load?.
- What is the page rank of the site?. and all sorts of other measures.
One such optimization is what we call “On-Page Optimization” which says:-
Optimizing the layout of our website, using the right keywords in your site, use proper headings, structuring content, basically stuffs that you can take care of while designing your website.
The designing website phase takes, knowledge of HTML, thus there are some key HTML tags, which you can use to outperform your competitors
Let’s touch to these HTML tags now,
People write hours to compose the content, and they don’t even spend a minute to give a meaningful & catchy headline for it.
Headlines define what the overall context is all about, and hence is a very crucial parameter for optimizing content for search engines.
Always compose quality content with a quality headline for it, A headline should put the reader into conception, that whatever he is going to read, is worth to spend time upon.
while, search engines think of headlines as something to note about, hence whatever content that follows a headline, carries some importance in the website.
Make use of heading tags, <H1> to <H6>, for your headlines.
Ensure that your site has, at least 2 to 3 quality headlines, to catch the attention of the reader and so (Search Engines).
A website with images, perform better as compared to other ones which don’t have images in them.
Always caption your image’s on a website, with some keywords. Keywords essentially are the root of any search results. Every other search engine, defines importance to content, based on keywords these sites have.
Also, Optimizing images, may help you to reduce the time for page loads, which is a significant parameter taken into account by these search engines. It helps to load your website with minimum resources, thus saving the reader’s time.
Also, use alternate text i.e alt attribute in image tag to specify info, in case the image is not able to load properly.
Always use, clear & compressed high-quality images, with the meaningful caption, that should contain keywords in it.
Internet is a full web of links, Links that contain text and a target. There are so many links and websites out there in the world.so, my question is how do you identify which link leads to what content?. what do you use to find out, where is the information that you are looking for?.
The answer remains pretty simple,i.e through the TEXT of the link. The TEXT should justify what that link is for.
The same principle is followed by a majority of search engines as well, they extract the text from the link, to judge whether the text adheres to the information that the site has to offer.
For instance, a link with the text “click here” may not have significant importance in eyes of search engines, while “Java Tutorial”, or any other text that has got some keywords in it, will surely be loved by search engines.
Always, have clear & concise text with a bunch of keywords, to every link that you have on your site. This will help search engines crawl your site much faster and (in a precise way) to extract meaningful content from your site.
I have a lot to talk about the links, but for now, we will only stick to the basics.
Here they are, yes, Some people often say, “Meta tags were used before by search engines, but these things just don’t work now“.
Google changes their searching algorithm more often, almost twice a day.
But still, the majority of some search engines, do consider these things.
As everything revolves around keywords, META tags allow the user to specify content description & keywords feasibly, thus making it super easy for search engines scrape information.
Always mention essential keywords, in the META tags and never underestimate the power of these tags.
So, with these guidelines, if followed properly, it would help you achieve on-page optimization, and will eventually help your site to rank higher among other competitors.
Hope you found it interesting & educational. Please do share it!!.